Neil Livingston – Chief Executive Officer at Kordia

Posted on 31 Oct 2025 in Featured, Podcast

Neil Livingston – Chief Executive Officer at Kordia

In this episode host Paul Spain sits down with Neil Livingston, Chief Executive of Kordia, for an inspiring and insightful conversation about leadership, transformation, and the evolution of Kordia, one of New Zealand’s most critical communications companies. Neil Livingston shares stories of innovation, strategic thinking, and lessons learned from working with iconic brands and pioneering change in the tech sector. He also discusses building trust, embracing transparency, and fostering culture in organisations both large and small, while offering a behind-the-scenes look at Kordia’s rich heritage and its exciting vision for New Zealand’s future connectivity and security. This episode is packed with business wisdom, leadership anecdotes, and a passion for making a difference in New Zealand business.

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Paul Spain – CEO, Business & Tech Commentator, Futurist

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Episode Transcript (computer-generated)

Paul Spain:
Well, greetings and welcome to the New Zealand Business Podcast. I’m your host, Paul Spain, and a real privilege today to have Neil Livingston. Thank you. Join us. So thank you, Neil. Currently chief executive at Kordia for the last over two years now.

Neil Livingston:
It is just. Yes.

Paul Spain:
Yeah. So look, as usual, I like to kind of go back to the beginning. So tell us a little bit about where you grew up and what your childhood was like.

Neil Livingston:
Sure. So I was born in a small place called Pōrangahau, which is a tiny little village effectively a little bit south of Napier in Hawke’s Bay. The reason I was there is my father was a postmaster and he was early in his career. And in those days the way that you moved through the organization was that you filled the next role, wherever that might be. And I remember he used to have this book and used to be able to track all the different people, postmasters, where they were. And then when one person moved, you could work out where your next move was going to be.

Paul Spain:
Oh, fascinating.

Neil Livingston:
And hence we moved a lot as a family. And when I came along, he happened to be in Pōrangahau, which was his first actual postmaster posting. And then he went on from there.

Paul Spain:
Oh, fantastic. And you know, how did you enjoy that sort of lifestyle where you moved around a bit?

Neil Livingston:
It’s funny, I was thinking about this the other day. I actually really enjoyed it. I remember one time when my mum and dad told me that he had applied for a job. I can’t remember where it was, it was in Wellington or something. And he didn’t get it. And I was really disappointed because I was looking forward to the next move. So I actually got very used to moving and it’s really, I think it’s actually something that stood me in good stead because change is a constant. But also you had to rebuild your friends, your relationships, your community, everything, each time.

Neil Livingston:
And that became a skill set. And I think that’s actually one of the things that stood me in good stead.

Paul Spain:
Yeah, super helpful. And so during those years, what were the things that, when you look back, are maybe a little bit connected with career wise and what you’ve done from a leadership and of technology and so on perspectives.

Neil Livingston:
Yeah, it’s. I’ve always been inquisitive. I remember getting very severely told off for taking the family telephone apart to work out how it worked and having no idea how to put it back together again. Oh really?

Paul Spain:
Did it eventually get back together?

Neil Livingston:
No, no, had to get a new one. I pulled everything apart.

Paul Spain:
Brilliant.

Neil Livingston:
But that’s kind of how I’m wired. I like to understand things. I like to pull things apart and work out why it’s working or why it’s not working. And that’s just something innate in me. But there’s also sort of this. I’ve always had this natural affinity towards technology and it always interests me where it’s going, what it’s doing, and I just love being part of that. So I think those things actually have really helped have formulate me and who I am.

Paul Spain:
Yeah. Fascinating. And that pulling apart, does that also come into. When you go into an organisation that you like to like to understand the detail?

Neil Livingston:
Exactly. And I love really understanding businesses, even just Talking to other CEOs or other executives and other businesses. I love to really understand what the drivers are and really pull it apart, as you say. And that’s typically what I do when I come into an organization, sort of more metaphorically than actually physically, mind you, sometimes physically. But pull it apart because you need to really understand it and understand all the interdependencies. That’s massively important to me.

Paul Spain:
Yep. And I take it you got a bit better at pulling things apart.

Neil Livingston:
You didn’t.

Paul Spain:
You didn’t.

Neil Livingston:
I got better at putting them back together.

Paul Spain:
Yeah, yeah, that’s what I mean.

Neil Livingston:
Yeah.

Paul Spain:
Oh, that’s fantastic. And where did you end up with your schooling? Did the moves kind of eventually slow down or.

Neil Livingston:
Yeah, so they did sort of in Auckland. So as I entered sort of into my sort of more serious schooling days, we were in Pakaranga College for most of it, living and first in how I can, then in Pamua, but always going to Pakaranga College, which was good. So that sort of formulated that.

Paul Spain:
Yeah, yeah, good. And what did sort of things look like post high school?

Neil Livingston:
Well, so I left on the sixth form, didn’t go to university, went straight into work and actually got a job. I was just saying to Sally, my colleague here, very close to here, just down Liverpool street.

Paul Spain:
Oh, I can.

Neil Livingston:
And fixing mechanical telex machines. So not just telex machines, which are old in themselves, but the mechanical versions of them, which were the first instance of it. And there was a great grounding and. And understanding a very, very complex machine and how to. What it does and how to understand it and how to put it apart, but also just actually at 16 years old, going into work life for the first time, it’s almost sort of. I felt like I almost grew up at that point.

Paul Spain:
Yes, yeah, yeah.

Neil Livingston:
And I still have long lifelong friends from there, so people I started work with there we still meet up regularly, mostly on Friday nights and have a beer together sort of 40, 50 years later.

Paul Spain:
That’s fantastic. And so how long did you stay in that environment? Was that part of telecom at the time?

Neil Livingston:
Yeah, so it was New Zealand post office?

Paul Spain:
Yes.

Neil Livingston:
Yeah. So pre telecom? Yeah, yeah. So I stayed there, I think it was for seven years and then with a group of friends, did your traditional OE through Asia and Australia and then to the uk and then actually got a sales job in the uk. And I’d never been in sales before in my life and I didn’t mind it. I wasn’t great at it, but I was a lot better than I thought I was going to be and that was interesting. And then one night I went out in London and bumped into a Swedish au pair and the rest, as they say, is history. And we’re still together today in New Zealand.

Paul Spain:
That’s cool. That’s cool. And so how long did you. Did you stick about on the other side of the planet before you came to Sweden?

Neil Livingston:
Yeah, so I was in London or the UK for I think it was about three years and then moved across to Sweden and lived, I think it was seven years in Sweden, six or seven years in Sweden. So stayed on that side of the planet for a reasonable amount of time.

Paul Spain:
And that’s where you joined Ericsson?

Neil Livingston:
That’s where I joined Ericsson, yeah, exactly. And that was a really interesting time for me because just at the time of my career when I was starting to understand what I wanted to do and sort of in leadership roles and being sort of immersed in the Swedish leadership culture and there was a lot of training that Eriksen did at that time. They sent you to various university courses as well. And there was a lot of investment in you as a leader. And just being immersed in how they do leadership has really formed actually a lot of my thoughts on leadership and how I do it.

Paul Spain:
So what would be the standouts around the things that you learned and that were part, I guess, of the culture and the approach that they took at Ericsson?

Neil Livingston:
Yeah, it’s a little hard to describe, but I’ll try. So one of the things that you see very quickly is it’s very non hierarchical, so very clear, distinct roles and responsibilities. But this idea of you can’t talk to someone, or you can’t bring an idea to someone because there’s several levels above you, or you can’t talk to someone that’s not quite at your level, just doesn’t exist in Sweden. It’s very, as you’d imagine it’s very equal. Their decision making process is also I found really interesting. A lot of people that see it for the first time think it’s very consensus based, but it’s actually, it’s not. What they do is they make sure that everybody around the table, their voice is heard and listened to, but then a decision’s made, but it’s not a consensus decision. They just make sure that all the points of view are put on the table.

Neil Livingston:
And there’s this word in Swedish which doesn’t exist in English, called melon. And it means just enough, not too much, not too little. And that’s kind of their style around leadership. So you try to create enough direction but not be overly directive. You try to create enough structure, but not overly. And that’s their style. But at the same time they’re very direct. So, you know, have no misunderstanding what the thoughts of somebody in a leadership position in Sweden thinks.

Neil Livingston:
But they’re very open, honest, transparent. It’s just factual. It’s not good, bad, indifferent. And a lot of those things I try to sort of model and I think they’ve kind of become ingrained in me in some respects.

Paul Spain:
Yeah. Fantastic. And the role that you were doing there, what did that look like? Was that an international sort of role that had you looking beyond Sweden?

Neil Livingston:
Well, originally I was out of work for six months in Sweden, which was a very expensive way to spend your life, to be honest. And basically everything I’d saved up to that point disappeared. So I found a role with Ericsson, being a project manager for a range of technology which effectively got my door into Ericsson. And then I moved quite quickly cause I found a position within the cellular division, the cellular infrastructure division. And the frankly, part of the shine of that role was one of its responsibilities was the New Zealand market. So then I had to go and visit New Zealand on a regular basis.

Paul Spain:
Oh, a hardship.

Neil Livingston:
Which is great. Got to come home on a regular basis. And that’s when I really started my leadership journey and I started leading a team of global account managers which looked after cellular infrastructure sales. I was very lucky. It was a time when cellular infrastructure was going crazy. Ericsson was by far the world leader. So it was very hard not to succeed, to be frank. So I was very lucky in that regard.

Neil Livingston:
But it was a great learning experience, a lot of travel, a lot of meeting of very interesting people. It was fascinating.

Paul Spain:
I’d like to drill a little bit more into that, but before we do, you mentioned this period of being out of work for six Months. It’s actually a reasonably big deal to be on the other side of the world, out of work and burning through your funds. I’m kind of keen for you to break that down a little bit. What was that period like?

Neil Livingston:
It was really hard. It was, yeah. So out of work, living in a pretty small apartment. My partner, she was studying, so sort of neither of us were bringing in money per se. Didn’t really know the language, didn’t really know the culture. We were in Stockholm. Her family was in a place near shipping, which is a little bit south of Stockholm. So there wasn’t sort of.

Neil Livingston:
There wasn’t a lot of interaction. So it was a hard time. But it’s one of those times where you learn a lot and you use that time to your benefit. And I spent a lot of time understanding the Swedish culture and what it’s like and trying to grow some friendships and become part of society.

Paul Spain:
Yeah. And I imagine you had to figure out how to be reasonably frugal.

Neil Livingston:
Oh, goodness, yes. Originally. No. Until reality starts hitting and then you’re going, now we need to be very frugal. Yes, exactly. Yeah.

Paul Spain:
So what did you normally eat there?

Neil Livingston:
Well, they have this, which I love the Swedish food, but they have this type of food called Husman’s Cost, which is like every man’s food. So it’s your typical stews and those kind of things. But, yeah, very, very simple food. But it was great. I mean, when you enjoy being part of a new culture, it’s all part of the. The learning.

Paul Spain:
And how did you go, language wise?

Neil Livingston:
Terribly. And if my wife, if she watches this, she will. She will tell you that I got to the point where I understood it pretty well, but talking just. I’m not a language guy. Just not me.

Paul Spain:
Yeah. I think I’d be in the same boat. So back to Ericsson. And, you know, you talked about it being a pretty good, you know, a pretty good time to be at Ericsson in terms of their success. This must have brought you into contact with quite a broad range of organizations around the world.

Neil Livingston:
Absolutely.

Paul Spain:
Who were, you know, I guess, making quite key and pivotal decisions in terms of their success. Things that sort of stick with you from, you know, from that period that sort of, you know, stood out around those that, you know, made maybe smarter decisions than others.

Neil Livingston:
Yeah. I spent quite a lot of time with AT&T in the US and it was at a time when they were really defining their mobile strategy and what they wanted to take and just. And I was privileged enough to spend time with their leadership team and just seeing how they approached decisions and how strategic they were. And that’s the thing that stuck out to me. They were incredibly strategic in the decisions that they took. Whereas you went and talked to other operators and it was a little bit more operational and transactional. But the other thing that actually stuck out to me, and not just because I’m a Kiwi, but was the interactions with the New Zealand entities as well. So Ericsson had done an extremely good job of really promoting New Zealand as an innovation hub for the rest of the world.

Neil Livingston:
So a lot of Ericsson technology would get brought to market here before it would in the rest of the world. And they used it as a test market because as Kiwis we’re reasonably tech savvy, we’ve got reasonable incomes, we’re at the bottom of the world. So if it goes horribly wrong, not too many people hear about it. And that was a really interesting learning for me. And I think I look at that and I look at us now and think somehow we’ve kind of lost that edge because we were the first to have eftpos. There’s a whole thing we were the first solves in the world technology wise and. And we don’t seem to be there at the moment. I’d love us to get back there.

Paul Spain:
And with that strategic approach that you saw from say at. Were there particular aspects that stuck with you in terms of how they were able to operate that way or any.

Neil Livingston:
It was their long term vision. That’s what really stood out for me. They weren’t trying to take decisions for the next five, even 10 years that they were talking about long term visions of how they needed. It wasn’t just a technology decision, it was decisions around the structure of the company, how it needed to be and really take that long term view, which I found really fascinating and not necessarily what you would have thought for an American company. It was quite interesting.

Paul Spain:
Yeah. Do you think that’s still relevant today where things are moving at an even faster.

Neil Livingston:
I think it’s even more important.

Paul Spain:
Faster pace.

Neil Livingston:
Yeah, I think it’s even more important if you think about sort of the speed that’s happening and the amount of change with AI and I think having clarity about your long term vision is even more important otherwise. It brings me back to when I was a kid in point seven, my back garden and I used to go out with a bit of bread and we had pukekos in the back and I’d throw a piece of bread down and just as the Pukeko’s about to get to that bit of bread. I’d throw another one and they’d leave that one and race the next one. And I keep doing this. It was a bit of a game, but it’s kind of. It feels a little bit like that. We kind of chase, but we never quite get there. But if you’ve got that long term vision, you stay a little bit true to your course.

Paul Spain:
That helps you kind of keep the focus. But I guess the pace of change has changed how you have to do that. So maybe we’ll delve into that a little bit later. You were at Erickson until end of 2005, I think, late 2005. And then what happened? Did you come back to New Zealand from there?

Neil Livingston:
No, I actually came back before this. I came back to New Zealand, moved to Wellington, looking after the telecom account. Loved my time in Wellington, but I really wanted to get back to Auckland. Cause that’s where I’d sort of spent a lot of my childhood. And I love the water and being by the ocean. And so I convinced the CEO of Ericsson to let me start a small operation in Auckland with the intention of attacking Vodafone because we didn’t have any business with Vodafone in New Zealand at that time. So he said, yes, I’ll give you a small team of people and a budget and a couple of years. And I went and saw the then newly crowned CEO of Vodafone, person by the name of Graham Maher.

Neil Livingston:
And just as I was about to walk in his door, he said, I just want to let you know before you sit down, it’ll be a cold day in hell before I buy anything from Ericsson. And I just convinced the CEO I’m coming up in my family. So we actually ended up being incredibly close friends and built a lot of business together. He had just been actually treated rather poorly by somebody and quite rightly wasn’t very impressed. But it was an interesting moment where you go, goodness, okay, so now I know what my challenge is, at least. It’s just quite a big challenge to move.

Paul Spain:
And so was he quite forthcoming around, you know, sharing?

Neil Livingston:
Oh, yeah, absolutely.

Paul Spain:
Sharing.

Neil Livingston:
Very, very.

Paul Spain:
Why he was absolutely, yeah.

Neil Livingston:
But when I look back in my career, the people I’ve worked with, he’s another one that stands out. Just probably the most impactful leader I’ve ever known. And one of the things that he was, was incredibly transparent and open just with the staff, customers, partners. So, yeah, so he told me very clearly. And I thought about it really hard. And I went back to him and I said, the only way I can change your mind is by proving it. So give me a chance, any chance, at any time, doesn’t matter how small, and we’ll prove ourselves. And if we prove ourselves, give us another small chance, please.

Neil Livingston:
And we just built by that. And we’re just built by continuously proving ourselves and getting chances and proving ourselves even more.

Paul Spain:
What a great lesson. That’s fantastic. And how long did it take you to get the first chance?

Neil Livingston:
About six months.

Paul Spain:
Yeah, okay.

Neil Livingston:
A nervous six months.

Paul Spain:
And how much pressure were you under?

Neil Livingston:
No, not too bad at that time, but it was more personal pressure, to be fair. That’s kind of not the way Ericsson. Ericsson worked. They understood things take time.

Paul Spain:
And were there any big lessons that stayed with you around, whether it was looking at Graham’s approach or your own approach to getting that to be a solid relationship?

Neil Livingston:
Oh, no, absolutely. I mean, and I often reflect now. Cause Graham passed away, unfortunately, very, very suddenly, quite a few years ago now, just at the start line of a marathon. Just had a massive heart attack.

Paul Spain:
Oh, dear.

Neil Livingston:
But yeah, I often think back now, what. You know, sort of when I’m in challenging situations, how would he react? What would he do? And it was just the way that he had clarity. He was clearly the leader, but he was very empathetic. He understood everybody in the organization had absolute clarity of vision of where he was going. Very values based on. And a lot of that. And I kind of. And you look at that and you look at the Swedish sort of model, and there’s a lot of sort of similarities or overlapping and that kind of formulates a lot of how I act and do.

Paul Spain:
So moving on from there, you LED Modem Pack.

Neil Livingston:
Yes.

Paul Spain:
How did that change that ended up.

Neil Livingston:
I mean, modempak was great because it was my first role because I went from Ericsson as an executive, as a sort of a leader. But within a big machine and Modempak, I was lucky enough to be given the opportunity to run it. And for those that don’t know, Motor Pack, build computer cabinets for housing computer equipment and all the cooling that goes with it. So it was my first time running a company having to understand really what a balance sheet and a P and L looked like. Had to really. The buck stopped with me when it comes to personnel issues, all those challenges that you have. So that was a great learning experience for me.

Paul Spain:
Yep. And were there any kind of big things that stood out in terms of the learnings through that window?

Neil Livingston:
So one of the Things that I remember was the owners were very, very intelligent, smart owners and very good people.

Paul Spain:
This is locally owned business.

Neil Livingston:
This is locally owned business. Yes, exactly. And if you think about it, the business itself is a lot of engineering. Cause you’re engineering these big racks that hold millions of dollars worth of equipment. There’s a lot of building, there’s a lot of big metal materials. And they kept on talking to me quite earnestly about looking at China and getting China to do the design and manufacturing for us and removing costs. And I wasn’t that keen. And I kept on progressing down the New Zealand front.

Neil Livingston:
And then finally I did take my head of engineering, went over to China and we took about 40% of the cost of the product out sort of in a sort of two month time. And it’s just really reminded me to. You get these blinkers on sometimes and you’re just like saying, no, no, this is the way we do things. And looking outside. And that was a really important lesson for me and I should have listened to them earlier.

Paul Spain:
Interesting. And so you were there, what, couple of. Couple of years?

Neil Livingston:
Couple of years, yep.

Paul Spain:
And then Provenco. Cadmus.

Neil Livingston:
Provenco. Cadmus or Cadmus Provenco. So I went, I joined Cadmus. It was owned largely at the time by Sir Peter Meer, a great man. And Cadmus and Provenko joined. But it was almost a little bit like a reverse takeover. Cause most of the leadership team of Cadmus, even though much smaller, became the leadership team of Provenco. There’s a lot of hard lessons through that because through that merger there was a lot of duplicative roles.

Neil Livingston:
So I was a chief operating officer. So there was a lot of roles that we had to go through and choose and take hard decisions and say sort of sorry to quite a number of people, unfortunately, because it was quite.

Paul Spain:
A large business probably compared to Modempak.

Neil Livingston:
It was a very, very large business compared to Modempak. Exactly. And the then CEO, who’s still a very good friend, Julian Beavis, him and I worked really, really closely on that together. But that was my first experience also where the business got into trouble and unfortunately it, it folded in the end, which was a really hard lesson. And there was lots of learnings looking back on it. Nothing that I could have changed per se from an outcome perspective. But just the learnings and being a leader of people in the hundreds and then having to watch them all lose their jobs and unfortunately the way it happened as well went, meant a lot of people actually lost more than that. They lost a lot of leave that they had expenses that weren’t paid for overseas trips.

Neil Livingston:
There was a lot of pain that was gone through. So there was quite a hard time and a lot of scars from that.

Paul Spain:
And how did that happen in terms of over a period of time? Were there people that you were having to exit out of the business? And then you got to.

Neil Livingston:
It was kind of that you had that feeling that the ship is sinking and you’re bailing like crazy and you’re making the changes and you’re trying everything you can, but the ship’s still sinking and it’s still sinking and it’s still sinking. And then you sort of the realization, well, first of all, I guess probably you realize that the ship’s going slower and slower. Cause it’s taking on more and more water. But you don’t quite realise how dire it is. And I think that’s one of the learnings for me is I probably didn’t. I didn’t look deep enough. I took things that sort of. That I was being told for granted.

Neil Livingston:
Whereas I should have really gone with my gut more. Which is one of my learnings is really if your gut’s telling you something, just follow it for goodness sake. But that was hard. So there was restructures that were happening, there was parts of the business that weren’t performing that were trying to right size to help the business. But you look back at it and there was just so much water coming into that ship. There was no way it was going to survive.

Paul Spain:
And in terms of dealing with those challenges of people losing their work, how did you personally deal with that? What were the things that you came away with? Because that’s one of the hardest things to do as a leader is to see people losing their work.

Neil Livingston:
Even if you’re impacted yourself completely, it’s devastating. And all you can do is treat people as you want to be treated yourself, with respect, with open and honesty. That’s massively important, I think. And people, in my experience, if you’re open and honest and transparent, even if it’s a horrible situation, that goes a long way with people. And yeah, that was a very, very hard experience. And as I said, myself and Julian Beavis especially worked really hard side by side on that. And there was lots of other things that were happening, legal things and all the usual mess that goes with when things go horribly wrong.

Paul Spain:
Yeah, yeah. And then after that you moved into another pretty technical company, Endace I did, yeah.

Neil Livingston:
Yeah, exactly. Which was. And that was a. Well, it is a fascinating company still here and going Very well. And Endace so they sell very high tech equipment and they have two typical markets. Either the spy agencies, MI6, MI5, US agencies or banks that do high frequency trading, as in very, very computer based trading of shares. So highly technical. And a company that was really starting to hit its trap when I joined.

Neil Livingston:
So I was very lucky. The then CEO Mike Riley, fantastic guy, he was really getting that company moving. I came in and what I did was took what was a very technical solution and productised it. So I learned a lot about how to create a product and what a product was and how to market it and how to put a whole of product together. Not just actually the physical thing but everything that goes with it. The marketing, the collateral, everything that’s needed. And that was a great learning experience for me and also just a fascinating journey and just some really interesting times things. When the first Christchurch earthquake hit, we had a lot of manufacturing down there.

Neil Livingston:
So we had to send a team of people down there in a car to literally get in before they red cross the building to get the equipment out and put it into the car so we could move the manufacturing. So a lot of that sort of just, just keep that business running kind of mentality.

Paul Spain:
And was there quite a significant risk you felt at that time around how the business could be impacted by the earthquakes?

Neil Livingston:
Yeah, no, definitely. And taking quite a lot of very strategic decisions about how to manufacture and where to manufacture to make sure there’s backups. And thank goodness we did. I think if we had just carried on trying to follow the lowest dollar we would have been in a lot of trouble.

Paul Spain:
Yeah.

Neil Livingston:
So I mean there was a few wobbles as there is for any company that’s still growing. But yeah, it was a wonderful time.

Paul Spain:
Yeah, interesting around, you know. Cause I’ve heard a bunch of these sort of stories around those who had things in their business premises that they needed to get out completely. And there was kind of a window of time.

Neil Livingston:
Completely. Exactly.

Paul Spain:
But you know, whether, whether you were supposed to or not was, was probably a little bit, you know, the lines were maybe a little bit blurry or you were given a little bit of a window and they said look, you can, you can duck in, you’ve got, you know, you’ve got an hour, get in, get out, 100 sort of thing.

Neil Livingston:
Exactly. Yeah, exactly.

Paul Spain:
So that it must have been a, a bit of a hard one to sort of make, make a call on. And.

Neil Livingston:
And it was. And because the products that Endace manufactured and still do manufacture are very, very high value. So Each product is worth hundreds and hundreds, sorry, thousands of dollars. So losing one or two products from a delivery perspective has a big impact. So, yeah, it was very important we got that equipment.

Paul Spain:
Yep. Now, before joining Kordia, you did a number of other roles, sort of in between. What are the things that sort of, you know, stood out in your other roles? Because you’ve had quite a variety, which is, I think, quite fascinating.

Neil Livingston:
It is. And it was a little bit, a little bit planned and a little bit sort of ad hoc. So what I ended up doing then was joining smaller companies and there was kind of a theme to them. They’re all companies that had been going for a reasonable amount of time, typically had a founder, but they’d hit a glass ceiling. The glass ceilings were at different levels, but they’d hit a glass ceiling because as we see often the founder is the only person that could actually get a company up and started and to that point. But they are the person stopping that company from going to the next level. And I went through a series of companies that were kind of in that stage and helped them to try to get to the next level. How do you break through that glass ceiling, put some sort of more experienced leadership effectively in place to be able to help those companies grow and sort of have real passion for New Zealand and New Zealand technology companies.

Neil Livingston:
So they’re all sort of had a New Zealand basis quite a lot, sort of in different types of AI areas. And yeah, it was fascinating.

Paul Spain:
That’s quite an interesting area because it’s probably quite common, but the approach to how those challenges of breaking through the glass ceiling can be addressed probably vary in every single situation. Right. Because it’s not just a cookie cutter approach of, oh yeah, there’s one way we do this and we do it the same every single time.

Neil Livingston:
No, not at all completely. And because they’re very founder led, which means it’s about people and people are always different. But it’s interesting, one of the founders who was the CEO at the time, before they asked me to step in, I thought quite wisely, said the only person that will appoint me as a CEO is me. And that’s only because I have to, because nobody else in the business has the experience. So it’s not that he’s a CEO, it’s just that he has to appoint somebody and he points himself. So he said, I need somebody that actually knows how to be a CEO to come in.

Paul Spain:
Yeah, fascinating. And any other things that stand out in terms of how you help nudge some of these founder led Businesses forward in different ways.

Neil Livingston:
It’s that balance between when you start a company, by definition to succeed you have to chase every dollar. In my experience, it gets to a point where chasing every dollar will kill you as a company or at least stop you growing. And it’s really bringing the company along that journey that you don’t have to chase every dollar. Some dollars are actually better than others and easier than others and some are fine to say no to and be a little bit more strategic about it. But you need to have a real trust in where you’re going and back to that sort of longer term view. You need to have that longer term view and go, this is where we’re going. So it’s okay to say no here, to get over there, that’s okay. But it’s a journey.

Paul Spain:
And any particular techniques in terms of helping the directors, the founder, the owner, you know, kind of come on these.

Neil Livingston:
Journeys just really talk from experience. So give examples of experience at a particular sort of instance and say let me tell you a story about X over here where we did it and really talk through that. That’s it. Other than that, back to that Graham Maas story. Just show by delivering, just do it and they will see. There’s nothing like seeing something really happen to believe it’s possible.

Paul Spain:
Yeah, I noticed that technique was one of the businesses you’re involved in and I’ve spoken with Ben Bodley a number of times over the years. I think we probably met at something like the Consumer Electronics show in Las Vegas and I remember bumping into him and I think in Taiwan as well for something, if I remember correctly. But you know, that makes sense. Quite an interesting Kiwi business that most people probably haven’t heard. Heard of anything you can share from that story?

Neil Livingston:
I mean he’s one of the most intelligent, almost genius category people I know and have had the privilege to work with. What, what he could do everything from customer relationship to sales to designing the product, which is a visual sort of AI camera, sort of AI on the edge kind of solution and operationally run the business. Phenomenal. Absolutely phenomenal. A true sort of hats off to him and, and the team for what they’ve achieved. Quite, quite incredible.

Paul Spain:
Yeah, yeah. And yeah. Any other standouts before we delve into Kordia?

Neil Livingston:
I don’t think so. I mean it’s just interesting looking back at your career and going. And I guess the bit which is kind of in there as well with Kordia is sort of moving into a little bit of a governance role as well. So I’d taken a couple of governance positions and a lot of that is back to that part of me pulling that telephone apart, understanding businesses. And that’s kind of what governance to me is, is really understand the business and then try to provide help and guidance as to how it can be better.

Paul Spain:
Right.

Neil Livingston:
And that’s kind of the part of governance that I love, coming in and really understanding it, pulling it apart.

Paul Spain:
So you joined the board of Kordia, was it 2022 time frame? Yep.

Neil Livingston:
And it was a privilege to be asked. So through my career, through Ericsson, through other companies, I interacted with Kordia numerous times. I’d actually sold a reasonable amount of equipment to Kordia back in the day. So I’d seen Kordia and dealt with Kordia and always had a lot of respect for Kordia, the values that it holds, its heritage, what it’s done for New Zealand, the people. So when I interviewed Rashaud Sheridan Broadbent, who was the chair, who we also worked together at Ericsson together. It’s a small world in New Zealand. When she asked me if I’d like to put my name forward, it was really a privilege.

Paul Spain:
Yeah, that’s great. So for those who don’t, you know, don’t know too much about Kordia, maybe you can. You can, you know, I guess, break down the different parts of the business because, you know, Kordia has this incredible history. It does, you know, in New Zealand. And, you know, most of us have sort of seen broadcast, you know, towers and things as we’re driving around the country. But there’s so much infrastructure that makes a. Makes a country work and a lot of it you don’t necessarily see. But when it comes to, you know, communications and broadcast, you know, Kordia’s, you know, foundations were there dating back, what, 60 years, I think.

Neil Livingston:
Right, exactly, exactly. No, that’s a great description. And it is. It dates back 60 years to sort of the, you know, sort of well into the first TV broadcast. And that’s really where it came from. It came from Broadcast New Zealand, which was government department, and then bcl, which was sort of another government entity, and then eventually into Kordia and through that, excuse me, that broadcast heritage, but always a thread of breaking new ground, doing things that hadn’t been done before and that kind of remains Kordia. And some of our towers actually, and we’re. We’re doing some celebrations this year about our towers and the buildings attached to them, which are 60 years old.

Neil Livingston:
And these towers are 120, 150 metres tall on the tallest Mountains across New Zealand, pretty phenomenal. And it’s really interesting when you look at it, because those towers were built to broadcast tv, so that’s why they’re on the tallest points and they have the best coverage and they still do that today. So pretty essential infrastructure, isn’t it? Incredibly essential.

Paul Spain:
It needs to just work.

Neil Livingston:
Keeps falling. Exactly, exactly. And then we have fm, which is broadcast from those as well. So incredibly important infrastructure. When we just did a bit of a celebration for 60 years at Sugarloaf, which is our tower in Christchurch, and just looking back at the archives and what’s happened through Christchurch through the years, you know, it’s been through some pretty challenging times. You know, having that communications infrastructure that just keeps working, keeps broadcasting, keeps the people of Canterbury knowing what’s going on, keeps the rest of New Zealand knowing what’s going on and it doesn’t miss a beat. Is incredibly important.

Paul Spain:
Yeah. And that’s got to carry through whether it’s earthquakes or 100%, you know, whatever flooding, sort of ecological sort of issues.

Neil Livingston:
Exactly the same thing happened in Cyclone Gabriel and the Hawke’s Bay. You know, sort of our communications towers were the only ones still working, because one of the things we have, which is incredibly important, I believe, is you have all these towers around New Zealand. And then as well as broadcasting, they’re also all interconnected with a high capacity microwave network, which arguably is the most resilient communications network in New Zealand. And when everything else stops working, that still keeps working because it’s tower to tower, it’s microwave. And each of those towers, if we take Sugarloaf, for example, that’s got a month’s worth of diesel backup for electricity.

Paul Spain:
Prepare you for the apocalypse.

Neil Livingston:
Prepare for the apocalypse. Now, there’s a story when we’re down there, one of sort of one of the wonderful gentlemen who’s just retired actually, and who looked after that towers for many years. He tells a story of, I think it was 1992, the great snow of 1992. And he said he was outside and through a series of circumstances, the big diesel tanks had got contaminated. So he’s outside and his waste and snow and he’s hand pumping diesel to keep the transmission going. So everything still works. So that resiliency piece, so that’s at the essence of Kordia, that’s kind of part of what we do, but we also do quite a few other things that maybe people don’t know about. So one of the sort of things I find fascinating is that we look after just about a quarter of the world’s oceans from a safety of life perspective.

Neil Livingston:
So we have a contract with Maritime New Zealand and Maritime Australia and all the international waters that they look after all around them. We monitor and make sure that if there’s any safety of life issues, we have people 24, seven in operations centres waiting to take their calls and help them and talk them through and help coordinate rescues or whatever’s needed to be, which is again pretty amazing.

Paul Spain:
Well, is that something that you’ve done for a long period of time?

Neil Livingston:
Yeah. So we have long term contracts which we’ve just renewed actually with Maritime New Zealand and Maritime Australia because as you can imagine, the amount of infrastructure and frankly also training and just capability that you need, you can’t just spin up overnight.

Paul Spain:
Not if you want to protect people’s lives completely.

Neil Livingston:
Exactly. And there’s nothing more important. So we have a center in Avalon, a maritime operations centre there. Amazing team doing amazing work. And the same in Canberra in Australia. And yeah, it’s quite phenomenal. You go and see, it’s quite humbling when you go and see them and they play back some of the calls that they get and the amount of distress, as you can imagine, on the other end of the line you’ve got these people which they’re not always that old. It might be 3 o’ clock in the morning, two of them in there and the buck stops with them.

Neil Livingston:
They’ve got to help these people. So quite humbling, quite phenomenal.

Paul Spain:
Right, so these are sort of radio type communications that occur.

Neil Livingston:
Yeah, so radio type communications, but they also monitor EPIRBs. They monitor so the full gambit of all communication systems.

Paul Spain:
So Kordia’s got these, you know, parts of the business that have been around for a long time, but there’s also the newer parts of the business and you know, I guess this is something that we, yeah, we often see as older organizations can end up struggling with. Well, what does our future look like? And yeah, this has been something that Cordy has had to look at, but a number of acquisitions and so on that have then helped shape how the business looks today. Can you walk us through that side?

Neil Livingston:
Sure. So another part of our business, we’re looking for a better name, but it’s called Cyber Cloud and Connectivity at the moment, ccc, but I’ll take any input for a better name. We’re looking for it currently. But basically people send in your suggestions. Exactly, exactly. But basically through acquisitions and internal growth we’ve built a really state of the art cybersecurity team that these people both Provide services to help keep companies safe. They provide consultancy services to look at your systems and see are you safe and where are recommendations and also provide incident response. So sort of if or when you do get breached, we’re the people that come in and help you and have experience and know exactly what it is that you need to do.

Neil Livingston:
And not just at a technical level, because often the issues are not really a technical issue, although that’s the start of it. But it’s about protecting private information of people. It’s about sort of what legal consequences there may be. It’s about how do you manage your brand and the fallout from that and all these kind of pieces. And so we partner with various organizations as well and pull in a whole team that can really wrap around you as a CEO or board or whatever and really support you through that process. Unfortunately, that. Or unfortunately that team’s getting busier almost by the week. We’re seeing sort of an absolute huge spike in activity and we’re building that team out.

Neil Livingston:
We’re investing a lot in tools and AI to help us make sure that we have eyes on glass and can see absolutely everything that’s happening. Yeah, so that’s an incredibly important part. And then we’ve wrapped that together with a cloud piece where we have a cloud solution. We bought another or acquired another company which had high expertise in this area. So we’re putting those together and then we have a connectivity which is more your traditional telco connectivity piece, and we’re putting all those together. And really what we’re looking to do is put security across all of that. So it’s a security layer, sort of. The purpose that we’re working for in Korea is to keep New Zealand connected and safe.

Neil Livingston:
And they’re the two words, connected and safe. Safe from the safety of life, but safe also from a company. How do I keep myself safe from sort of foreign activists that are going to attack me? So, yeah, we’re putting a lot of effort into that area and it’s growing really, really strongly. And although at first blush it doesn’t look like it fits with Kordia, but the. The amount of overlap that we have and it’s just folding in beautifully. It’s really nice.

Paul Spain:
Now, tell us a little bit about that period. From joining the board to taking over as chief executive. I’m picking. That was a window of time you were able to get in and learn the business without actually working day to day in the business. How helpful was that for taking on the role of chief executive?

Neil Livingston:
Yeah, it was. I mean, the classic term that you use is as a board member, your nose is in, but hands out. And I had a big nose at that point. But it’s always hard because you’re always at arm’s length and you always, you don’t quite sort of see the whole picture and you only see really what, in some respects, the picture that’s been shown to you. So it was definitely helpful. I guess it gave me more of an idea of where areas that I really just, my spidey senses was telling me either there’s more opportunity or there’s areas we need to look at and to focus in on. But yeah, it, it probably reinforced to me how different it is, the view you get from being a board member to being sort of a chief executive or sort of any kind of executive in the company. It’s quite different.

Paul Spain:
And what’s that taught you from a governance perspective? Because when you’re on a board, as we’ve seen over the years with some quite high profile court cases, there’s a lot of responsibility on you. Right. From, from a legal perspective. But as you’ve just described you, yeah, you, you kind of, you know, you only get to see exactly so much. And, and you know, of course that’s, you know, that, that’s, that, that’s a natural part of it. But there must be some, some, some, some learnings that maybe, maybe at times you, you need to push a bit harder than.

Neil Livingston:
Probably the learnings are transparency and trust.

Paul Spain:
Yes.

Neil Livingston:
And this probably goes back a little bit to my DNA, but also to my learnings back in Ericsson. Just be completely transparent. And I am. With the board, there’s absolute transparency. And I think with that transparency, you build trust as well because you’re showing the cards as they are. And you’re not saying sort of the good or bad, you’re not trying to apportion blame, you’re just saying these are the cards we’ve got. So here’s my strategy. To work with this or to improve that or to double down on this, because I think there’s opportunity.

Neil Livingston:
So that transparency, I think is incredibly important. I was really lucky because I was on the board. I can actually absolutely recommend this to anyone. If you’re on a board and the board gets unwell, if you become CEO, that’s so good because you automatically have the trust of the board and vice versa because you’ve been together. So, I mean, one thing I didn’t have to worry about coming in as a CEO, which I’m so thankful for, and thank you to the board. And Sophie, my chair, is building that trust because that trust was there. And that is massively important because you start to lose that trust with the board and life gets very difficult. But being completely transparent is.

Neil Livingston:
Is, I think, incredibly important. And that’s what I’m like at work. I mean, one of the things I say to people when they join, sort of my mantra is, if you ask me a question and I know the answer and I’m allowed to tell you, I’ll tell you. If you ask me a question, I know the answer and I’m not allowed to tell you, I’m probably still going to tell you. So just ask me questions if you want to know something. And that’s how I run it. My thinking is you get a lot further by being transparent and open than trying to be clever and sort of play political games. That just doesn’t work.

Neil Livingston:
I’m not clever enough for that.

Paul Spain:
Kordia does have this long history and you’re a government entity, so I guess that also changes things a little bit when your shareholders are the government, which means that, effectively, your bosses kind of keep changing. Right. You know, government stays in for a period and then another one comes in which may have quite different and sometimes administers changing approaches. That’s it. Yeah, yeah. So, you know, what. What sort of has stuck out for you in terms of the things that you have to consider that are maybe different from, you know, a traditional sort of privately owned or publicly owned, you know, entity in terms of how you have to operate in that world.

Neil Livingston:
I mean, first of all, it’s actually one of the reasons I feel privileged and I love this role. I get to work in this absolute sweet spot for me, which is it’s highly commercial. We’re government owned, yes, but we get no funding from the government. The only way we get money from the government is if we’re good enough to sell them something, which we need to get better at, frankly. We need to convince them to buy more things from us. But. So we’re very commercial and you come into the offices, we’re very commercial. You wouldn’t know we’re government owned at all.

Neil Livingston:
But at the same time, being government owned means that you’ve got this part of you which means that you always want to do the right thing for New Zealand, so you’re always looking at NZ Inc and doing the right thing, so you won’t ever take a commercial decision which is not in the best interests of New Zealand. And that kind of scratches two itches for me, because where I Am in my sort of grey haired stage of life is that sort of. I’m still incredibly commercial and I love making companies successful and doing deals. But I want to do the right thing for New Zealand because I’m passionate about New Zealand and this role kind of lets me just scratch both those itches. As far as being a state owned enterprise, I wasn’t quite sure what sort of it was going to mean from a governance perspective. It’s really almost other than your bosses may change occasionally, which happens in private. Sort of that happens as well. It doesn’t change that much.

Neil Livingston:
If anything it’s probably a little bit simpler because the government has, I mean one thing I have learned through working a little bit with the government and the ministers is how hard, incredibly hard they work. Doesn’t matter what side of the political spectrum you’re on, the hours they do is crazy. So they’ve got a lot on their plate. So they’re not over worried about you as long as you are really performing. If you’re not performing, absolutely, you get the spotlight. But if you’re doing well and as a business being incredibly commercial and successful, then they tend to give you good license.

Paul Spain:
Yeah, that’s really interesting. Now taking on the leadership, you know, of Kordia as an organization that’s been around a long time, what did you have to sort of deal with in terms of, in terms of legacy things that have been around a long time, whether it’s culture or aspects of the business and so on. Because you know, from what I’ve picked up, you know, you like to look forward. You know, you were talking about ATT and them thinking decades ahead. So you know, what did, what did you pick up that you felt for, you know, for you to be you, that you had to, you know, you had to steer a bit differently?

Neil Livingston:
Yeah, it’s a really good question and it’s walking a balance because almost always organizationally or personally, your greatest strength is often also your greatest challenge. And I think that’s very true with Kordia. So one of our greatest strengths is our legacy is the people that have worked there for so long and now you cut their arm and they bleed. Kordia, it’s not a job for many people in Kordia. It’s a life they’ve had and they’re incredibly passionate about it. And it’s a privilege to be part of an organization with people like that. However, that also means you’ve got to bring in some fresh thinking and understanding what good looks like. And so we’re going through a pretty Large transformation.

Neil Livingston:
And it was really driven by. When I came in, one of the things myself and the board agreed with is we’d get a strategic review done. One of the reasons was so that I could get into the business and really understand it and we could get a separate entity to come in and do a real deep dive, not just externally but also internally and could really quickly understand sort of where opportunities and challenges and threats, et cetera were. And that was incredibly helpful. But one of the things that came out of that and was becoming very apparent to me was the way we were organised and structured was quite confusing for people in Kordia as much as anything, as well as our customers. So we needed to just become more clear, have a greater focus on what our purpose was, align the organization around that purpose. So we’ve restructured the company completely. It’s quite a simple structure now with three profit centers and four enabling functions.

Neil Livingston:
Are your typical matrix. Still working on it, still tuning it, but creating greater clarity and then also being able to really understand what are the parts of the business that are doing well, what products are doing well, what customers sort of really work for Kordia and really getting that clarity of understanding. And we’re spending a lot of time making the changes. We’re largely through a lot of that transformation now. It’s been a heck of a lot of work and thank you to everyone in Kordia that’s been part of it because it’s been hard. But we’re coming out the other side now and we’re starting to see the results.

Paul Spain:
What do you think have been the hardest bits of going through the hardest parts of going through those changes?

Neil Livingston:
It’s always around people and sort of you have to have some pretty hard conversations with some people, which is not easy for anyone. But it’s the right thing and it’s the right thing for the people and it’s the right thing for the company. You just have to keep on working with that mindset. It’s the right thing to do. But definitely one of the wonderful things when I came into Kordia, because often when you come in and you see a change is needed, the first thing you gotta do is create a case for change to rationalise everyone. Why we need to change didn’t have to do that in Kordia, people were saying to me, we need to change. Come on, Neil, what the heck are you doing? Let’s get on with it. That was more the sense.

Neil Livingston:
So there was this pent up sense that it’s not quite connecting all the elements are there it’s just not put together quite in the right way. And let’s get on and do that now.

Paul Spain:
One of the things that, that I noticed when we first met was that you’re very strategic. You like to move quite quickly. Some businesses will be, you know, they’ll be. They’ll get together maybe, you know, maybe once a year to, you know, set some strategic goals and so on. But you like to do this on a bit more of a regular cadence to, you know, to look at things. So what does your approach look like?

Neil Livingston:
So what we’ve done is we’ve implemented a quarterly rhythm within the organization and we’ve implemented a thing called OKRs, was objective and key results. And it’s been used a lot overseas. There are a lot of big companies, Google, intel, et cetera, very, very successfully. And I’ve used it before in various guises. And it’s a great way of creating alignment and purpose for a quarter about goals you want to achieve. One of the things I found, and we’re still getting better at this because there’s a lot to do, we’re kind of moving everything up an inch at the time, which means that you never really make any real progress. You’re working really hard because there’s 100 things in a line. You’re just moving them all an inch forward.

Neil Livingston:
So the whole idea with okrs is to try and pick a subset of those and go, okay, for this quarter, here’s the goal that we’re gonna move these to.

Paul Spain:
Yes.

Neil Livingston:
And you stretch yourself. So the idea is not to set up goals which you achieve. If you achieve 70%, that’s probably gold standard.

Paul Spain:
So you’re really trying to stretch everyone.

Neil Livingston:
You really try to stretch everyone. And again, that’s a little bit of a mind shift because sort of organizations that are used to KPIs and you either succeed or fail. This idea that you stretch yourself and if you can at 70%, that’s actually good because we’ve made a hell of a difference compared to where we were. And that’s the journey that we’re on. The other part of that, and we’re still on, the journey that we’re working through is rather than this all coming from the executive team, the executive team come up with the objectives. These are the things we want to achieve. But then we let the leadership team, which is sort of the next level down, decide what are the actual things that they want to move forward in that quarter. So there’s ownership.

Paul Spain:
Yeah. And had Kordia sort of started on the okr journey or was that something that you had to kind of build out from scratch?

Neil Livingston:
Yeah, and I built it out from scratch. We did it originally with the executives. So we set ourselves okrs. And one of the great things about okrs is you publish it to the whole organization so everybody knows. So we started off with the executives and said, here’s our okrs for next quarter. Sort of here they all are to everybody in the organization. And then tell them how we went, which ones we did hit as an executive team and which ones we didn’t hit. And now we’ve moved to that next stage, we’re actually rolling them out.

Neil Livingston:
So the projects that we’re working on through the organization on a quarterly basis are Right through the organization.

Paul Spain:
Yeah. Fantastic.

Neil Livingston:
Yeah.

Paul Spain:
For those who are. Who are. I think we’ve probably have talked about OKRs on, on a number of episodes, but Measure what Matters by John do exactly as the book to keep the Bible on on that one. So. Yeah. But yeah, I’m curious to drill into that a little bit. A little bit more. So having had that sort of prior experience.

Paul Spain:
Prior experience, did that make it a lot easier to get going? Because with an organization, what, you’re around 400 people. To get that across a whole team, that’s a reasonable sized endeavor.

Neil Livingston:
It’s still a evolving journey. We’re not at the end stage by any means, but it was, I mean, OKRs, like many things that you sort of implement within our organization. And I think you said it before, it’s not a cookie cutter. Cause it’s always different. And every time I’ve put it into an organization, be it in Vend, be it in Cadmus, it’s always different. So there’s a different flavour to it because it’s all about people and you need to tailor it for the people. So it’s a tool. And it’s not something that I kind of mandate.

Neil Livingston:
It’s something that I bring to the table in the true Swedish fashion. And we all put input into and collectively go, yep, this is a good thing. And how are we going to do it?

Paul Spain:
So I guess looking back across the different lessons, the things that you learned within the Ericsson world, clients and businesses you’ve interacted with around the world and at home in New Zealand. Are there some, I guess, some nihilisms that you’ve landed with? Some things that are kind of your, you know, your approach that you always like to, you know, sort of use to steer a business and to, you know, get the culture in a manner that you feel Pleased with in some way?

Neil Livingston:
It’s a really good question in some ways. I mean, transparency to me is really important, transparency. Because I think that breeds the right culture that removes hierarchy. It stops a command and control kind of way of working creeping in. It means that people feel involved and they don’t feel that there’s an agenda somewhere. And whenever there’s change, that’s the challenge. If people think there’s an agenda, then that’s not a good place. So transparency is absolutely key to me.

Neil Livingston:
I like to play things, I use this term a bit at work with a straight bat. And I like us to play it with a straight bat. Don’t try to outmaneuver or play games either internally or with customers or externally. Just do a good job, just deliver, be authentic, be real, and the results will come. You can build trust and confidence and you can build trust and confidence. If you don’t have that, if you don’t have a relationship and trust and confidence with the board, with customers, with staff, you’re never gonna succeed. And you need all of those. By the way, I spend a lot of my time talking to a lot of our customers and partners.

Neil Livingston:
Cause I think that’s incredible. And again, this is from Ericsson. It’s incredibly important and they need to know that they trust me personally as well as Claudia. So they can, if something goes wrong, they can call me and they know that I’ll have their back.

Paul Spain:
Now, you’ve been involved in quite a broad range of businesses, but I guess one thing I’ve noticed is that there’s often quite a technical, complex element to, to those organizations. Have you landed on a, you know, a particular approach of, you know, how you make that work, the sort of people that you, that you need? Because some, sometimes we see organizations that are, whether they’re, you know, heavily sort of tech oriented in the business or, you know, quite technical and the leadership, maybe the founder, varying levels. You have some really technical people, but you also have businesses that kind of, often lack that sort of technical depth at varying levels. Have you got some particular approach to that or does that vary a lot? In each case?

Neil Livingston:
It varies. In each case it really does. It’s going back to that, pulling it apart and understanding it and knowing what it needs. Personally, I don’t believe in the model of anybody walking in and going, this is what I’ve done before. It works. Here’s the cookie cutter I’m going to put it in. Because every organization has its nuances. It’s different.

Neil Livingston:
And as I said, it’s all about people. So it’s all about bringing the people along. I mean, I do worry when organizations focus on technology for technology’s sake. I love technology, but in a business sense, it has to deliver value, so I kind of lean on that side. But it really depends organization by organization.

Paul Spain:
Good. Anything else you’d like to close with or share? Whether it’s about where Cordy or headed or. Or anything else, there’s a lot that you’ve shared.

Neil Livingston:
Oh, yeah, no, I was going to say it feels like a therapy session, but I don’t charge too much. It’s all right, but it’s. Yeah. I’m just incredibly excited about Kordia and its future. One of our board members said this wonderful thing to me about almost six months ago now, which is. You don’t have to imagine the future, Neil. You can just go and visit it. Because if we look overseas, a lot of where we’re wanting to go as a country, and Kordia is being done in some way, shape or form around the world.

Neil Livingston:
So one of the things they’re really focusing us on is lifting our heads up and out and looking. So I’ve spent a lot of time talking to other courtiers around the world and what they’re doing, and there’s some pretty phenomenal things that companies are doing, because I have this vision in my mind where as technology evolves, connectivity is going to be at the very center of it. And having sort of ultra connectivity, as I call it, which is where you have connectivity everywhere across the country, is going to be absolutely key to the technology moving forward. And I think that’s where Kordia plays. Where smart cities go, where autonomous vehicles go, where or where technology takes us. I see Kordia can be right at the center of that. And that’s the same that I’m seeing in these other entities around the world that have the same asset base and heritage as Kordia, which is really exciting.

Paul Spain:
Yeah, that’s great. Excellent. Well, it’s been a real privilege to have you on the New Zealand business podcast. Thanks very much for joining us.

Neil Livingston:
Thank you, Paul. Enjoyed it.

Paul Spain:
All right, cheers.

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Justin Mercer – CEO at Jade Software Corporation

Posted on 22 Sep 2025 in Featured

Justin Mercer – CEO at Jade Software Corporation

Host Paul Spain sits down with Justin Mercer, CEO of Jade Software to explore his journey from a competitive Christchurch upbringing to leading innovative tech company Jade. He dives into stories from working around the globe—from door-to-door sales in Christchurch, to summer camps in the US, and building his career in Spain, Africa, and Australia. Justin opens up about the challenges of business transformation, leadership lessons, his strategic approach to scaling Jade’s business internationally and the power of New Zealand tech innovation on the world stage.

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Paul Spain – CEO, Business & Tech Commentator, Futurist

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Episode Transcript (computer-generated)

Paul Spain:
Greetings and welcome to the show. I’m your host, Paul Spain, futurist and chief executive at Guerrilla Technology. I love to see individuals and their organizations thrive. The New Zealand Business Podcast is all about this. Through authentic walks through the business and career journeys of top leaders, we help empower you to do better locally and on the global stage. Today I’m joined by Justin Mercer, the Chief executive of Jade Software Corporation. We one of our longest standing tech companies, deeply rooted in Ōtautahi, Christchurch, with reach across the country and around the globe. Justin was with Jade for over a decade before being appointed chief executive in 2023.

Under his leadership, Jade has sharpened its focus on innovation, cost effectiveness and customer experience. He has overseen grassroots digital transformation inside the company, helped launch and expand key product lines such as the ThirdEye, the anti-money laundering and financial crime software, and has guided Jade through tight trading conditions to deliver a strong uplift in profit. Justin is driving a vision for Jade to be more audacious and outspoken in its role in New Zealand, re-establishing Jade as a company of national significance, expanding talent pipelines in tech and exploring how software can contribute to growth in traditional sectors such as agriculture, manufacturing and retail. The New Zealand Business Podcast is brought to you by Guerrilla Technology, the tech services firm helping astute mid-size and smaller New Zealand organisations in solving business problems through leveraging information technology and artificial intelligence whilst driving down cybersecurity and data risks. All right, let’s jump in.

Paul Spain:
Well, great to have you on the podcast. Justin Mercer, thank you very much for taking the time to join us in the Podcasts New Zealand studio today.

Justin Mercer:
Great to be here Paul, thanks for having me.

Paul Spain:
Now always like to start at the beginning. Tell us a little bit about where you grew up and what you did in your childhood years.

Justin Mercer:
Yeah, sure. Well, I’d say I don’t have what you’d call a reality TV ready background there. It’s probably a little bit normal in some ways but maybe some of the themes will resonate with. I mean I very fortunate to grow up in Christchurch. You know, mum was, studied biochemistry at uni and went on and worked in labs and then like a lot of women of her era became a full time mum. So I’ve got one, I’m one of four boys and so I grew up quite a competitive household and dad, he’s very much got that self made man type ethos. He, he became sort of man of the house in his household around 12.

Paul Spain:
Wow.

Justin Mercer:
And so grew up more in a sort of estate based house and put himself through medical school and always had a very strong drive from that perspective. And so I think a lot of that sort of washed off early on. So you know, I think those things around working hard, competing hard were definitely instilled in us at a young age. And then probably around oh, you know, early, early teens my mum went up north, some of my brothers and I stayed in Christchurch with my dad and so all of a sudden we were, you know, he’s working late at the hospital and you know, trying to figure out how to cook and sort of everything else. Figure out for yourself. And so yeah, so I think again that sort of doubled down that whole independence side for me. And I remember, you know, very early on wanting to get my first car pretty much a day or so after you get your license and then that gave me independence and then started working, working actually sort of weekends at McDonald’s. Saving up a bit of cash there and then.

Justin Mercer:
Yeah, through high school I guess, you know that’s really where I started thinking about how to get abroad and actually my first job out of high school was doing door to door sales for sky tv.

Paul Spain:
Oh wow. How was that? Were you successful?

Justin Mercer:
Yeah, I think it sort of taught me a lot around how to. You had to be right on message early on. You’ve only got a small window to make a good impression. Yeah. Traveled around and drove around the south island earning money there and that sort of earned enough to buy a ticket to the States. Fantastic. Went over There and worked in a summer camp and had a bit of fun over there, then went back, came back through Malaysia actually, just before that, actually, 9, 11 happened and so woke up and that was sort of a bit of a change that obviously happened in the world at that point. But, you know, overall that was my first taste of getting abroad and getting a better perspective or broader perspective, I guess, on the world.

Paul Spain:
Yep, yep. So where did you spend time in the us?

Justin Mercer:
I was working at a. At a summer camp over in Pennsylvania there. And then with another mate, we jumped in the car and we drove from New York down to Corpus Christi in Texas, delivered some Volvo, a 1980s Volvo to Corpus Christi, picked up another car and drove that to la.

Paul Spain:
Oh, that sounds like a bit of fun.

Justin Mercer:
Yeah, so that was definitely first taste of getting abroad and then came back to New Zealand and I think, you know, it had always been instilled into me, you’ve got to go to university. Not for any particular reason apart from get that piece of paper. And I think what it did sort of teach me also is that, you know, I wanted to be very focused and get through university as quickly as possible and get that ticket. So I ended up studying international business at Otago and Spanish is my minor, so. And then my last year I finished at a business school in Barcelona and yeah, was working and studying over there.

Paul Spain:
So was that your initial plan was to go to Spain or.

Justin Mercer:
It was a prerequisite with the degree is you had to spend your last year abroad at a university and yeah, I managed to condense my papers and get them all done over there, so I didn’t have a reason to come back, so to speak, at the end of it. Yeah, yeah. And so that sort of found me in Barcelona in sort of mid to late 2004. And I just remember, you know, young kid from Christchurch in the big city lights of Barcelona. Yeah, I had no sort of desire to go home anytime soon and I was working in a bar there and I was trying to break into the corporate world in Spain, which was quite tough actually at the time because obviously all your interviews are in Spanish.

Paul Spain:
Yeah. And how was your Spanish at that point?

Justin Mercer:
Well, it was passable in the clubs and the bars, but I don’t know if I could get deep on the. On the business side of things. So I guess, long story short, I was really down to the wire. I had about $500 left in the bank account and I used to go to the school, to the business school where I finished my degree to use their free WI Fi and one day I ran into this bloke who said, oh, what are you doing here? All the other international students have gone home six months ago. And anyway, he said, look, my cousin works for a. A company that looks for dual English. Spanish speakers, English and Spanish speakers. And, you know, do you want to see if I can get you an interview? So it was literally, I think, about two weeks before Christmas and sort of had to roll the dice.

Justin Mercer:
Do I spend the rest of my money on a suit for this interview or do I, you know, try and travel a bit before I get my ticket back? And so brought the suit and went to the interview and got the job. And I remember being in the interview and they said, right, you know, you’ve ticked all the boxes. The interview was mainly in Spanish and a little bit of English at the end, okay. And they said, write your first assignments in Rwanda. And I knew Rwanda was in Africa, but I didn’t know much about it. But of course I thought, oh, you’ve got to play it cool here. So, you know, left the interview, went home, told my flatmates I was off to Rwanda, and then sort of Googled it and suddenly realised where I was going and what I was up to. So that started the beginning of three years with this company traveling around with.

Justin Mercer:
Doing interviews and gathering content for promotional articles I do in magazines like Fortune magazine and Businessweek. Yeah.

Paul Spain:
Wow. How much of a shock to the system was it to, you know, to land in Rwanda? Because that I’m picking would have been a somewhat different lifestyle than what you were accustomed to and I guess, yeah. Interested to hear a little bit more around where you traveled to and that look like.

Justin Mercer:
Yeah, I mean, that three years in a nutshell was about a year in Africa, about a year and a bit in the Caribbean, and the remainder of the time between Eastern Europe and in Asia. I think, you know, every. Every country’s got its own, you know, quirks and interesting stories. You know, I think, you know, within Africa, I was going to lots a range of places like Ethiopia, Nigeria, Uganda. But I think the biggest thing, regardless of whether it was Africa or the Caribbean or otherwise, is you really get perspective on a global, you know, this global world we’re part of and actually how fortunate we are in New Zealand and how good we’ve got it. And fundamentally, you know, everyone out there is just trying to get ahead of life, you know, regardless of whether you grow up in Rwanda or you. Yes, you grow up in New York. And, you know, everyone just wants to have a better life for themselves and for their kids.

Justin Mercer:
And I think it’s really grounding not only cause you get perspective on different cultures and different ways of doing things, but that to remember that when sometimes you think your chips are down actually there’s a lot of people doing it out there tough and they are taking a glass half full to their situation. So you know, that I think really stuck with me.

Paul Spain:
Yeah, it’s certainly something I’ve noticed with some of the places that you travel which are very different to New Zealand. And yeah, you can, you see people that are so positive and you know, just seem to be in a great space but you know, you recognize that, you know, their lot in life is, you know, certainly starting out is very, very, very different to ours but you can still be bring positivity to those situations, right?

Justin Mercer:
Yeah. And it’s not trying to downplay, you know, how tough it is. I mean, obviously I can’t pretend that I know what it’s like growing up in an environment like that. But I think it is a reminder sometimes where we get a bit down and out on the troubles at home that, you know, there’s a whole portion of the population out there that are competing with us on a business level. They’re all trying to create businesses and create companies and you know, whether it’s grow in their domestic market or export abroad. And I think it’s probably important to remember that when we are trying to compete on a global scale as well. And that’s often what I really enjoy about travelling with Jade and getting out of Christchurch. Love being in Christchurch, love the resurgence there.

Justin Mercer:
But it’s always good to get perspective of actually where we sit in the world and sometimes what we think people are talking about us, they actually don’t even know we exist down here in New Zealand. So I think it’s always good to get that perspective.

Paul Spain:
Yeah, yeah. Looking at your time in the US before you studied, do you think that sort of shaped you? Do you think you sort of took away some learnings? Because there’s a, you know, there’s a whole sort of different approach I guess in the U.S. and you know, I often hear about it in the startup world and like, oh, I went to the U.S. and you know, learnt this and this and this and this. But you know, you went there, you know, much younger. Do you think anything really sort of stuck with you from the US that helped you as you went to different parts of the world?

Justin Mercer:
Well, I think probably the US I visited is probably slightly different to the US today. But what definitely struck me from that time in the US, which was largely pre 9 11, was this sense of identity, of wanting to be American, you know, wanting to, I guess, achieve and grow in the sense that, you know, they really had limitless ambition and possibilities. And I guess the other thing that really stuck with me from that is, you know, you’ve got to put yourself out there and be bold and be audacious, to stand out sometimes in the crowd. And a bit about that is just getting that self confidence to back yourself, you know, will back your company or back your team.

Paul Spain:
Yeah, yeah, yeah, it’s important, isn’t it? So what led to that, that era in a Spanish company, was it? Or were they a more international company that you were with?

Justin Mercer:
Yeah, so. So they were based in Spain and obviously had different subsidiaries they work with and those different entities. So, I mean, that was a great experience. Got to see a lot of things, got to, to meet a lot of people and yeah, I distinctly remember I was having a chat with my mum actually at the time in Ethiopia, and she said, why don’t you get a real job? And I think what she was trying to say is, you know, you’ve been traveling out of a suitcase for three years, how come you? Why don’t you come home? So actually, around 2007, I came back to New Zealand and I wasn’t actually planning on staying. I had a ticket booked to go over to Melbourne and a friend sent me a job advert for the trade agency, New Zealand Trade Agency in Wellington. So ended up working there for a year and a half. And look, I learned I don’t want to stay in government. That’s probably my key takeaway.

Justin Mercer:
But it was really interesting actually understanding the inner workings of our government. That role in particular was kind of an advisory communications role, that liaison between the department CEO and the ministers. So Minister of Trade, Minister of Economic Development. And so, of course, we were writing a lot of the briefing papers that went up to the ministers. So you got a unique perspective on almost the influence that those agencies can have in the messaging. But also it was a great opportunity to get perspective of New Zealand business and New Zealand exporters. And that’s what really attracted me to the role in the first place. And, you know, probably with, you know, great sort of naivety, I thought, you know, I’d make a big impact on all these New Zealand businesses.

Justin Mercer:
And I think, you know, another key takeaway from that is actually you’ve got to go really deep in an industry, in a sector to understand it and be able to deliver that Value back. But it was a great opportunity to get exposure to all these amazing New Zealand companies that are taking on the world. And also, I guess, really reaffirmed my belief that I wanted to be on that side of the fence, so to speak.

Paul Spain:
Yeah. So what were the biggest takeaways? Because you must have seen so many things from a business perspective as well as a government perspective. What did you get to see and become aware of in terms of how our businesses do on the world stage and our strengths and weaknesses?

Justin Mercer:
Well, I think the first thing is you couldn’t write a script to pick what businesses are going to come through. I mean, and I’m sure you’ve heard that before, but it is hard to pick winners. And I remember some of the companies that were coming through and growing rapidly are never sectors or solutions or propositions that you would. Would have thought. So that. That was number one. So I can see it’s very hard from a government perspective to put in place certain policies that. Based on the assumption that this sector’s gonna be our sector, that we’re gonna work.

Paul Spain:
Yeah. I mean, so much of it comes down to the people, doesn’t it? And you put the right people into an impossible situation, they will achieve the impossible. So often it’s tied up in the people, isn’t it? And we look at some of the incredible successes we’ve had as a country, and yeah, quite often there they’re not in areas that anyone would have predicted a decade or two in advance. So it’s kind of the combination. And sometimes people achieve what seems impossible in a particular area.

Justin Mercer:
I think probably the other thing I’d call out is that it was clear that there were certain regions where the sort of services government could offer were a lot more valuable at that time. And that probably evolves as well. But going into markets like China, where you’ve got that sort of COVID air cover from a government agency, I think seemed to be very beneficial for a number of the exporters. Whereas, you know, going into Australia or something like that, a lot easier to do business there. So I think also there’s certain places in the world where a bit of government support is helpful, even if it’s more in just opening those diplomatic doors.

Paul Spain:
Yes. Cause I imagine it quite often is it’s back to the people who you can introduce to who. And in the right places, rather than that the government’s got some sort of magic key to a book.

Justin Mercer:
Yeah, yeah.

Paul Spain:
But it can be one introduction can make all the difference or.

Justin Mercer:
Yeah, yeah, yeah. I mean, the power of the network and saw that a little bit at the Jade Velocity event is incredible. So, yeah, that was my. That was my time in government.

Paul Spain:
Yeah, yeah.

Justin Mercer:
Highlight was we got to dust off the Spanish again and organise a delegation with the Spanish king. He came over with some Spanish businesses at the time and then, yeah, finished up with them, took a sabbatical, I guess you’d call it. Went off to South America for about a year and then came back and landed in Sydney and that’s really where my journey with Jade begins.

Paul Spain:
Yeah, that’s interesting. Now, South America, I’ve never been there, but any observations or learnings? I know, you know, we’ve got, you know, I guess an increasing amount of business that New Zealand does with South America. I don’t know if Jade does any business with South America, but any sort of observations you can share?

Justin Mercer:
Well, yeah, I think though, it’s those networks again. Key ajade partner as the Madcap Dairy Software. He does a lot of business in South America, throughout Argentina and Brazil. And I know it is. It’s all about the networks getting in, sometimes getting those business brokers to help you get the right relationships and even whether it’s around the more volatile economies where you need to start hedging, how you receive payments, et cetera. But ultimately, I think it’s about, you know, being really clear on. On your value proposition, building those networks. I know, you know, the team at Contec who have the Madcap product, you know, leveraged the All Blacks playing there with the Argentinians the other day.

Justin Mercer:
So. No, I think outside of that, to be honest, a lot of my time in South Sequira was South America, was. Was more surfing and on the beach, so didn’t get too close to the business world over there.

Paul Spain:
Yeah, yeah. So. So why. Why Australia? Why did. Why did you. You. You end up in Sydney?

Justin Mercer:
Yeah, I think just at the time, I wasn’t quite ready to come back to New Zealand and it felt like the right balance between sort of a big enough city at the time and close enough to home and. Yeah, so landed in Sydney and I was doing a bit of contract work there, still with the trade agency. And then this, you know, opportunity came up with Jade.

Paul Spain:
So this was around 2012 sort of timeframe.

Justin Mercer:
Yeah, that’s right. So I was interviewed for that role and it was really around how to grow their services business in Australia. I remember joining, I met Craig Richardson, who was the CEO at the time of Jade, and met with him and he spoke about what he wanted to do with the company. And then I joined the office and I think it was probably maybe six months later, that’s when Wynyard separated from Jade. So quickly I went from being kind of a part of a team to an office of one as they separated out the business and listed that on the stock exchange.

Paul Spain:
Yeah, right. So for those that aren’t familiar, maybe tell us a little bit about what Jade has traditionally done and then what Wynyat Group was about. Yeah, okay, just sort of fill in the picture there.

Justin Mercer:
Be with me here for about five minutes after I give you the kind of the short version of Jade’s history. So, 47 years old, tech company based out of Christchurch. It was actually started in 1978 by Gil Simpson and Peter Hoskins, now Sir Gill Simpson. And the original language they developed is a programming language called linq and it ran on mainframes and it ran on top of what was called Unisys. Before that it was actually Burrows which merged with another company. But long story short, it was this programming language which ran on top of Unisys systems and use mainframe compute. And that was a roaring success. They started building what they called the Link Development center in Christchurch.

Justin Mercer:
1982, 87, they opened sort of stage two of that. The former Prime Minister David Longy opened that facility.

Paul Spain:
Yes.

Justin Mercer:
And then not long after that, I think that same year they launched Cardinal Networks. So that was really a front runner to cloud computing. And what they do is they buy up compute capacity on mainframes and then run other systems on it. So really pioneering stuff at the time, both in terms of the vision for helping make computers easier to program and how you’d use distributed compute. And so that the two main parts of the business. And then somewhere along the way there, I think it was around 96, they launched the Jade language, which was the next evolution. And things went a little bit south in terms of the relationship with Unisys. Unisys started to come and direct into Australia and the decision at the time was, well, we’ll go along, we’ll go alone and we’ll actually migrate a bunch of these link systems onto Jade.

Justin Mercer:
And so that really became the end of the Jade Unisys relationship. But at that point, there was a number of Jade systems running all around the world at that point, underpinning big insurance businesses, banks. And then a number of big systems were built from 96 onwards that underpin and continue to underpin critical parts of infrastructure around New Zealand and further abroad. So, you know, if you think about electricity registry in New Zealand, that’s entirely run by, by a Jade system. There’s railway systems over in Europe running on Jade, there’s big inventory management systems running on Jade. So there’s these amazing breadth of systems that were built on Jade. And so that was one part of the business and the other part was very much around product development, product innovation. So these are software products built on top of the Jade platform as we call it today.

Justin Mercer:
And so they were products that were built for education, for healthcare, for ports and logistics. And then around 2003, effectively the business had been spread too thin on both those fronts and needed capital. And that’s at that point we, Skipton stepped in and became a shareholder.

Paul Spain:
Okay.

Justin Mercer:
Along with a US investor.

Paul Spain:
Skipton UK based, right?

Justin Mercer:
Yeah. So Skipton Group, UK based, a member owned bank and real estate group. And I’ve got to say they’ve just been absolutely fabulous for Jade in terms of stability but also investment in Jade. But I can come back to that. So if you continue down along that timeline then you get to around 2013 when Craig came in and took over and bundled up a number of the cyber and financial crime type products and listed that as Winyard on the stock exchange in 2013. And then that went on to build for a couple of years. But again the thing that undid them there was really around execution I guess in an end and ran out of cash and that imploded unfortunately in 2016. And so then from there there’s separating of the logistics business.

Justin Mercer:
So that happened the ports logistics business and that’s where skipton really became 100% shareholder towards the end of 2019 and then the last few remaining shares around 2022.

Paul Spain:
Yeah, yeah. Oh it’s, it’s quite fascinating and quite a, quite a history. I had a chance to chat with, with Sigil in Christchurch recently and boy there’s, there’s, there’s a lot of, a lot of stories in there behind the scenes and. Yeah, really, you know, I think when, you know, when you look across Jade’s story it seems to be a lot of innovation from some, you know, incredible, you know, early days ideas and that, that kind of continues on today. So you know, really, really inspiring. What, what can be achieved.

Justin Mercer:
Yeah, I think, I mean the, the final part of that story is that underpinning both these big parts of the business, the, the enterprise side and, and, and the product side is, is the Jade platform and that remains true today and we continue to invest heavily in the platform. I think the, the key probably change from Gil’s days is around Or Sir Gil, is that we start to think more holistically about the platform and the different technology that we use to make up that platform. And at its heart it’s around how do we make enable entrepreneurs to build really clever software on top of it. And our community has shown that they can do that, they can do it really fast, effectively and it’s super robust once it’s built on that. And so, and that’s how you’ve got these from the outside, quite small companies underpinning, you know, whether it’s giant dairy supply chains or whether it’s throughout food manufacturing or whether it’s, you know, running our largest tourist attractions in New Zealand. So it’s a real honour to lead the business and to continue that investment and continue to grow the community.

Paul Spain:
Yeah, yeah, that’s great. So from coming on in that sort of initial role and then finding as things sort of split with Wynyard Group that it was just you in Sydney there because what would the team have been before that split There was.

Justin Mercer:
Yeah, so you’d have a mixture of your sales, your support, some engineers, pre sales engineers there. Definitely smaller compared to the head office in Christchurch. But yeah, it was definitely a tough period. And I think if you go back to the, the story I was sharing right at the start, when you’ve got this innate kind of want to succeed and desire to somehow find a way through that very much I tapped into that. When you know you’re in a box for yourself in Sydney trying to start a business, I think like anything you’ve got to build a good team around you. At that point it was about leaning back into New Zealand and getting as many people as I could to help me and, and I quickly learned that trying to sell technology is not the way to go. People fundamentally don’t want to buy technology, they want to buy a solution, that’s it, or a product that gives them an outcome that they’re looking for. And so there were a number of sort of iterations.

Justin Mercer:
I remember we were about 12 months in and I thought, God, I’m probably going to get X this year. Hadn’t made much progress in terms of the business development and we finally brought on a couple of customers, good well known brands in Australia at the end of that year and fundamentally that was about, you know, making that pivot mid year to go let’s stop trying to pitch this new integration mobile platform which was what it was at the time and let’s start to. It was in that era of the App Store had really exploded A lot of businesses are trying to grapple with what their digital experience looks like, you know, whether they’re building mobile apps or, or portals, et cetera. And so it was very much around how do we bring in the right design capabilities and technology capabilities to help them bring to life what is it that these business folk have in their head and then build from there. So that really went on and then from there I started to lead the customer team in Australia and expand that out and we grew the team to around 20 in Australia over that period and that involved a lot of work in the financial services space. But yeah, I was really proud of that period. Not only because, you know, I think it’s one thing building a business when you’re, when you’re the founder and you can call the shots and it’s another thing where you’ve got to try and influence, you know, people along the way.

Paul Spain:
Yeah. And so when you got, when you, when you started in Australia, what was there in terms of existing clients? Was there anything to start with?

Justin Mercer:
Yeah, there’s definitely a couple of what you’d call your traditional clients that were mainly running systems that had already been built prior and there hadn’t been a big evolution of those systems. And the mandate that I was given was very much go and find new. And so that’s what it was really about, building a brand new booker business.

Paul Spain:
And how did you do that? Because, you know, I guess Jade wasn’t a household name in Australia. Right. It’s not. You’re rolling into town and you’re a big Silicon Valley company that everyone’s heard of. You know, what was your take and your approach to, you know, to go out and effectively, you know, win this business? Probably from, from scratch in most cases.

Justin Mercer:
Yeah. So a key part of that, I remember we were pitching for the largest life insurers business at the time called Tao. And you know, we knew to stand out, we had to bring it to life somehow in terms of our capability and offering. So that was really about convincing the, you know, the leaders at Jade at the time that this was an opportunity worth going after and putting in that effort to actually do our own customer research. So ahead of the, during the tender process, we went out and interviewed customers, brought the proposition to life and actually showcased that research and our vision for where we could go with it as part of the tender process. It got us in the door, so to speak, and we got this very small piece of work and then naturally you over service on the first piece, over deliver, that got us some more work. And then we knew to really bring to life the capabilities of Jade, we had to fly the management from the insurer over to New Zealand. So we hosted their, I think it was chief Innovation Officer at the time, GM and their CIO and brought them to Christchurch and gave them a broader view of the capability that Jade had.

Justin Mercer:
And then once we had that and we started to go deeper into that financial services vertical.

Paul Spain:
Fantastic. That’s great. And then moving on from your role as Director of Customer Solutions in Australia, what happened from there?

Justin Mercer:
Yeah, so at that point we had started to reinvest in our financial crime product, an AML solution called Jade thirdeye, which really helps customers detect and prevent financial crime. And there was an opportunity to get more involved leading that side of the business from a growth perspective and, and that was enjoyable to learn more about a SaaS sales cycle and I guess just that product development side. So led that part of the business, growing that across Australia, New Zealand and the uk and started to get more exposure to what we were doing outside of Australia and learning a new industry. And then from there it got to that point, by the stage, I failed to mention, I actually met my wife when I was in South America and she was going north, I was going south and she was a Sydney girl and might have been part of the reason why I landed there as well. Paul. Anyway, we reconnected and you know, by this stage, fast forward, we’ve got three little kids and we’re living in a two bedroom apartment in Sydney and thought, right, it’s time to give New Zealand a crack. And Jade were great, they enabled me to come back to New Zealand with that role. We enjoyed a bit of quarantine and all the goodness that goes with that character building moments.

Justin Mercer:
And then we landed in Christchurch and shortly after that took on the responsibilities for customer and customer success more broadly across the business, just helping grow across all our product lines, including the Jade platform. So again, got got broader awareness of the different parts of Jade and then the opportunity came up in mid 2023 to lead the business.

Paul Spain:
Exciting. And so, you know, what did that process look like? Cause these things can vary a bit, right, in terms of how it all comes together. How did that play out for you?

Justin Mercer:
Yeah, I think if I’m entirely honest, I never had designs on thinking, all right, I’ll be CEO of Jade. It was, I think if I come back to some of those things at the start, you know, working hard, backing yourself, taking a few risks here and there, and when the opportunity came up, you know, immediately I said, you know, I’m happy to step in as interim CEO. So this was around the start of that year and so was interim CEO. Went through the process with all the external candidates and, you know, had the opportunity to present first time, what my vision was for the company and where I saw it going, and not only to the chair of our board, but also to the shareholders over in the uk. So I think it’s a combination of sometimes getting yourself in the right position to take that shot and then. Yeah, and then was appointed into the role sort of late April 2023.

Paul Spain:
Yeah. Great. So, you know, tell us about this journey over the last, you know, the last, you know, couple of years. Now you’re responsible sort of, you know, start to finish to the board, your shareholders and your team and your customers. That’s a pretty big responsibility to carry, you know, have you enjoyed that? What’s, you know, what have been the, I guess the highlights and the highs and lows and the lows of this?

Justin Mercer:
Yeah, well, first and foremost, it’s a great honour to lead Jade in such a great company with such a rich pedigree of history in tech in New Zealand. And I think the, you know, the key part for me, I definitely, you know, going into the role, you probably don’t, you know, feel the gravitas until you’re in the role and then suddenly you think, right, you know, I’ve got this legacy here that I want to build on and maintain and grow. But yeah, for me, it was all about a couple of things. Getting really close to our customers. That was number one for me. It’s a part of the business I’d always come from. But I think naturally you hear it repeated again and again. There’s a reason for it.

Justin Mercer:
You’ve really gotta love your customers, understand what their pain points are to help inform, you know, some of you thinking about where to take the business. I think the other thing is, you know, transformation is hard and we often talk about startups and scaling companies, but I think, you know, transforming an enterprise is right up there. Obviously, I can’t say I’ve done both, but I think just from the outside looking in, I think there’s a number of parallels around whether it’s time it takes, you think it’s going to take to do something, whether there’s times where you’ve got to be really bold and make bigger decisions to get the cultural change you need and. Or sometimes saying no to things to make sure that you’ve got enough, focus on where you want to take the business. So I guess for me, the other thing I’d probably really stands out is, and I’m sure a lot of your listeners will resonate as soon as you’re in that CEO role. Everyone’s got an opinion, and some of that you expect, do we have a different type of drink in the fridge? And some of them is much broader around what some perceptions are, around what you should or shouldn’t do as a leader. And so I think that’s probably one of my biggest learnings and takeaways. In that first sort of six to nine months, you’re trying to grapple with where you want to take the business, but also this leadership role that you’re playing.

Justin Mercer:
And it’s actually, I think if there was one kind of big lesson for me, it’s to be really authentic. And there’s no shortage of leadership coaches and leadership experts who will tell you how to lead and what to do. But at the end of the day, I think you’ve got to back yourself around why you’re there and what’s got you to where you are. And then, you know, that doesn’t mean that you close yourself off to learning. I think 100%. You’ve got to have this mindset of curiosity, continuous development and learning. But I think it’s also important to trust your gut on what your style is and own that, because people quickly, they see through that.

Paul Spain:
Yeah. In terms of challenges that you came into, be it sort of, you know, culture or, you know, financial types of things. Yeah. What did you have to kind of face up to and get your head around?

Justin Mercer:
Yeah. I think the first thing for me was really important to bring some stronger commercial discipline to the business. And there were a couple of reasons for that. One is fundamentally, you know, having a strong commercially performing business gives you more options and more choice. People want to be part of a. Of a business that’s growing and is successful, but also it’s about demonstrating that credibility with the shareholder to give options further down the line and whether that’s, you know, investing in new product development, in organic growth. So that was number one was really get good commercial discipline into the business. You know, the second one was obviously surrounding yourself with great people and, you know, really taking time to recruit the team.

Paul Spain:
And how hard is that when you’re in a business that’s been around for, you know, substantial period of time and, you know, sometimes in those cases, you might have folks that have been around for a long time and, you know, they bring a lot of knowledge, but, you know, as times change, you might want to shape culture in a different way. And, you know, you talked about the commercial aspect sort of, you know, needing to sometimes ramp those sort of things up and, you know, folks are sort of there that are. That are maybe, you know, being quite comfortable and you actually need to turn the heat up or turn the dial up in different areas.

Justin Mercer:
Yeah.

Paul Spain:
How challenging is that?

Justin Mercer:
Yeah, I think that, you know, definitely a lot of learnings through that. I mean, fundamentally, I think there’s two ways you can approach any transformation. You can start with, okay, this is what the strategy is, and then I recruit for that, or you make a decision that the environment that you’ve got there on day one doesn’t facilitate the right discussion. And so for me, it was the latter. So I first and foremost looked at changing the structure, taking out some roles and recruiting in roles while we drove the commercial discipline we needed. And then once I felt we had the right team, then refreshed the strategy and in strong collaboration with the Jade board, and we also had a refresh of the Jade board. And so, I mean, ultimately that is about just, you know, facing into tougher conversations, having those conversations with humility, you know, being fair and transparent around what you’re trying to achieve. But also ultimately, you know, it’s taking this balanced view of risk and how much change you want to do at certain points because, you know, you need to also maintain a level of continuity from knowledge and experience.

Justin Mercer:
So, you know, it’s. I think it’s always a balancing act. There’s no right or wrong way to do that. And for me, I’ve been very fortunate that, you know, some of the team wanted to be part of the new mission and stay on and they had that longevity. And some we were able to attract actually from up here in Auckland and come down and be part of the new team.

Paul Spain:
Yeah, yeah, yeah. I mean, these sort of challenges are pretty hard to navigate with sort of empathy and in a way that ultimately you’re not going to be able to please everybody when you have to make, you know, you have to make bigger changes.

Justin Mercer:
Yeah, I mean, there’s a lot of things I think I’m sure a lot of your listeners will resonate with in terms of navigating change in the business world at the moment. We’ve gone through that wave of COVID out the other side, you know, what that means from ways of working and certain lifestyles that have developed and. And I think it’s just being really clear on what you want to achieve and why it’s the why behind it at the end of the day. And a lot of the transformation really comes down to simple communication and just repeating that message around why this change is being made. And ultimately I think if people can understand the why, they’ll get on board with that. Some won’t. But also I think you’ve got to be brave enough to stand up and say, well, we are transforming and going in this direction and maybe that’s not for everyone, but that’s okay as well.

Paul Spain:
Yeah, yeah, yeah. And you know, how does, how does the business look, look now? You know, a couple, couple of years on and down the, down the track.

Justin Mercer:
Yeah, I’m really happy with, with, you know, where we are today. I think like any CEO, you want to have done more and have gone and gone faster, but I think we’re really well positioned in terms of our strategy in executing. We’re reinvesting in the Jade platform and so some of those new capabilities we showcased at the Jade Velocity Summit down in Christchurch. So how we incorporate AI and AI agents into the platform and they’ll be released over the coming months and how we drive further productivity for the teams that are building products and solutions on top of Jade, more around what we’re doing to get data in and out of these systems. I mean, at the end of the day, as people say, you don’t have any AI without data and that’s your fuel. And the beauty around a lot of the Jade customer base is that rich data they’ve got so more capability in that space. And fundamentally if I come up the stack and look at the actual business, we’ve got a great financial crime product in Jade, thirdeye that’s been growing around that 25% year on year mark for around five years now.

Paul Spain:
What sort of customers do you have using thirdeye?

Justin Mercer:
Yeah, so we’ve got a mixture of banks using it, we’ve got wealth managers using it, we’ve got your foreign exchange houses using it, casinos using it across New Zealand, Australia and the uk. And in particular what we’ve found is a really good product market fit for that product is around non bank lending banks and wealth management. And so, you know, again, that’s one of the things that quite often people don’t know from the outside is that Jade processes and detects a lot of pattern recognition across transactions throughout New Zealand and Australia. So quite proud of the role we play in detecting and preventing financial crime in New Zealand. And as we’ve grown more market share in that space, I can see the next leap there. And how we do more with the data in terms of harnessing that to provide an even enhanced service to customers. So that’s a big part of it in terms of growing the financial crime product. The other big part is how we scale the other SaaS products from our partners on top of Jade.

Justin Mercer:
And again, a lot of people don’t know that Jade runs under the hood and whether that’s helping them from a brand and marketing perspective, whether it’s actually helping them from a managed service perspective so they can free up to look on, develop more features for their customers. But you’ll definitely see more in the market around how we are helping these great products grow. You know, in some of if I was just going to list off a few of those, you’ve got the likes of, of VCare, which does all the, the management of beds for aged care providers. So all throughout New Zealand, you know, a lot of the aged care facilities are running on, on VCare, which is powered by Jade. If you’ve gone to, you know, Hobbiton or some of the great walks that it’s all running on a, on a Jade system. The Sydney Harbour Bridge climb, that’s all running on the custom link software. So Sam and the team are doing a great job scaling that. And then you’ve got the likes of Abel, who have a tool for food manufacturing to really trace food and supplies all throughout their supply line, do all the invoicing and billing, et cetera.

Justin Mercer:
And so you’ve got these amazing products that are underpinning big parts of the economy. So we’re doing a lot to help them scale and grow and a lot of them are already in multiple markets around the world. And so it’s how do we start to really flex that community to take the next step forward? And the final part of that puzzle was around how we make it easier to learn Jade and help the next wave of entrepreneurs come in. So we’ve already got a number of NZQA accredited providers teaching Jade. It’s how we take that course further and we are very much of the mindset that people will use Jade in conjunction with other technologies. And so it’s about how we make that as seamless as possible.

Paul Spain:
Yeah, I guess, yeah. Today it’s really key, right, to have that interoperability with whatever technologies that an organisation wants to use. So why do you think that Jade’s still around and you’re able to sort of keep getting the traction you are, you keep winning more deals. It was interesting chatting to just some of your partners at the event in Christchurch and just hearing some of their stories and but you know, one of them was talking about they were handling all the payments for Nestle, I think, to the farms that, providing milk to, you know, to Nestle. Contec.

Justin Mercer:
Contec C O N T E C. Yep.

Paul Spain:
They were in there as a provider, you know, for maybe one market and Nestle was in, you know, I don’t know, 15, 20, 20 markets and they wanted to standardize in on one product and the product that was built on Jade, you know, that, that won on the day and took, you know, took over globally. And then they were, they were saying, oh, you know, now we’re, now we’re being brought in to, to handle, handle that for, you know, paying coffee growers, you know, in all of the countries that, and just hearing these sort of stories of New Zealand successes on the global stage and you look to sort of Silicon Valley and the Microsofts and so on of this world and varying open source platforms and to know, hey, we’ve got Kiwi technology here that has been winning for a long time and is continuing to win and to score these sort of big deals. It’s pretty exciting. Why do you think that’s happening? What is it that’s sort of special there?

Justin Mercer:
Well, I think if you talk to any of the Jade partners, the one thing that comes through is that they’ve built products on Jade which really tackle the complex and they leverage a lot of the great capabilities that are in the product, which is how you can model complex situations and then have that coupled with the really powerful database that is within the product to do things which are maybe a little bit harder to do in other technologies, or you’re suddenly starting to stitch together a few different pieces of technology. And so, you know, every company, whether it’s Contec, as you mentioned, who have the Madcap product, whether it’s someone like Simplify, who do all the complex rules for workforce management for supermarkets and all the pay roles for that. A lot of them have taken what is quite a complex problem to solve and done it in a really elegant way, in simple way. And so then, you know, through that they have just been laser focused on the niche that they want to go into and gone really deep in that. And so, and then through that you start to integrate other data sources or connect them to different systems and that really cements their competitive advantage. So, you know, it’s great to showcase more of these Jade partners and also I think tell those success stories because that’s going to be a key part for the Next generation coming in. Like you said, often we look offshore around, well, what’s happened over there? But there are these amazing businesses that are part of the jade community that are really competing on this world stage and winning. And I think the more we can celebrate those, the more, you know, potentially that next entrepreneur will build on jade.

Paul Spain:
And I mean we look to say Xero, which has had, you know, incredible sort of dominance, you know, across, you know, small business accounting globally. But you know, you were talking there about, you know, having that real, you know, focus on a niche. You know, I often sort of ponder like, you know, what does the future look like for New Zealand in terms of, you know, where we can win when it comes to software? And, and yeah, I often come back to thinking, hey, it’s about being able to find these niches that aren’t being served well with the right sort of technologies, which seems to be sort of where I guess a lot of your successes have been.

Justin Mercer:
Yeah, I think the other bit which is really interesting is you start to see some of these different partners now seeing complementary parts of their product suite. And I think it comes back to that theme of, of backing winners or trying to pick winners is sometimes you start off with a really tight focus in a nation. You go really deep and build your value proposition around that and you can’t predict whether that, say that solution will then be used for coffee or used for a different commodity or that there might be a really nice overlap between say a mid market dairy company that uses the Abel software and a content product and suddenly they’re starting to share data. So back to your question around, you know, where does the future look like for New Zealand software and where do we win and succeed globally? You know, I truly believe it starts in those niches, those niches with a global mindset from day one. But building that in winning and going really deep in that vertical and then from there other opportunities will emerge that you could never predict.

Paul Spain:
Do a great job of one thing and then the next opportunities open up. You know, I guess looking back on your learnings, if you were to share, you know, one or two bits of advice with our listeners that, you know, that you think can make a difference for a leader, for an organisation, what would those things be?

Justin Mercer:
Well, I think I’ll break it into two parts. One on a personal level, I think it’s just really important to maintain your own energy level. So back to those basics around eating, sleeping, exercise. You know, I find, you know, that is key for myself and then if I look more broadly I mean, you’ve got all the ones that are. You’re here time and time again around, staying really close to your customers, surround yourself with good people. But for me, the ones that I’d build on that is be authentic. You’ve got to carve out your own style and not try and be anyone else. So that would be be number one for me.

Justin Mercer:
And number two would be keep it simple. It’s so easy to over complicate. Whether it’s the messaging, the strategy, just keep it really simple. And that helps with how you can communicate it externally, but also internally. And yes, it will take longer than you think, but stay the course.

Paul Spain:
Yeah, that’s great. And how have you kept it simple? Because there’s a lot of complexity in the technology. There’s a lot of different offerings that Jade’s involved in. So how have you been able to keep that simple?

Justin Mercer:
Yeah, well, ultimately, our core mission is all about helping SaaS, specialized products built on scale that are built on top of the Jade platform. And a lot of the things that we do, whether it’s helping enterprise customers who need to resolve a, an issue, it’s how do we resolve that in a way that delivers value for them, but can bake that back into the platform, which goes out to the community. And so having that as the North Star is really helpful because every time you’ve got a trade off of decisions, you can go back to that and ultimately, you know, is this the right call to make or not?

Paul Spain:
Oh, well, thank you very much. It’s a real privilege to catch up and to chat with you. Thank you, Justin.

Justin Mercer:
Oh, thanks for having me, Paul.

Paul Spain:
All right, cheers.

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Ben Kepes – Co-Founder, Commentator and Investor

Posted on 8 Sep 2025 in Featured

Ben Kepes – Co-Founder, Commentator and Investor

In this episode, host Paul Spain sits down with Ben Kepes—entrepreneur, investor, board director, and co-founder of Cactus Outdoor—for a candid exploration of his journey in business and technology. Ben shares the squiggly line of his career, including founding one of New Zealand’s beloved outdoor brands. He offers honest insights into the challenges of co-founder relationships, the evolution of Cactus, navigating tough decisions like shifting manufacturing offshore, and the lessons learned from successes and failures alike. Ben also dives into his perspective on New Zealand’s tech landscape and the importance of curiosity, resilience, and staying true to your passions.

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Paul Spain – CEO, Business & Tech Commentator, Futurist

You can keep current with our latest NZ Business Podcast updates via Twitter @NZ_Business, the NZ Business Podcast website.

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Daniel Hopkirk – Founder & Managing Director at BcgCrave

Posted on 25 Aug 2025 in Featured

Daniel Hopkirk – Founder & Managing Director at BcgCrave

Host Paul Spain sits down with Daniel Hopkirk, Founder and Managing Director of BcgCrave, an innovative agency born from the merger of Crave Global and BCG2. Daniel shares his journey working with international marketing campaigns for brands like Red Bull, Kerry Group, and Virgin Australia. He shares valuable lessons learned from building relationships, navigating global markets, and starting his own agency here in New Zealand. Daniel also dives into the art of scaling through strategic mergers, the importance of a brand’s “why,” and his approach to creating campaigns that truly matter. It’s an inspiring conversation packed with practical insights for business leaders, marketers, and anyone hungry for creative thinking in the NZ business landscape.

Listen to the Podcast Here:

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Paul Spain – CEO, Business & Tech Commentator, Futurist

You can keep current with our latest NZ Business Podcast updates via Twitter @NZ_Business, the NZ Business Podcast website.

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Sir Ian Taylor – Founder & Managing Director at Animation Research Ltd

Posted on 26 May 2025 in Featured

Sir Ian Taylor – Founder & Managing Director at Animation Research Ltd

Host Paul Spain sits down with Kiwi innovator Sir Ian Taylor. From his humble beginnings in rural New Zealand—where he vividly recalls the first time his family home was lit by electricity—to founding Animation Research Ltd and revolutionising sports broadcasting technology worldwide, Ian shares tales of pivotal life decisions, setbacks, lessons in leadership from the army, and how Māori values have shaped his business philosophy. Sir Ian’s story is a powerful reminder to follow your curiosity, look for opportunity in every challenge, and—above all—to get out of bed and seize the day.

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Paul Spain – CEO, Business & Tech Commentator, Futurist

You can keep current with our latest NZ Business Podcast updates via Twitter @NZ_Business, the NZ Business Podcast website.

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